【收购】Thoma Bravo收购客户和员工体验解决方案公司Medallia，估值为64亿美元Medallia, Inc. (总部位于加利福尼亚州旧金山的客户和员工体验解决方案供应商Medallia公司（纽约证券交易所：MDLA）将被Thoma Bravo收购。
这项全现金交易对Medallia的估值为64亿美元。该交易预计将在2021年完成，但须符合惯例的成交条件，包括获得Medallia股东的批准和收到监管部门的批准。交易完成后，Medallia的普通股将不再在任何公开市场上市。
在总裁兼首席执行官Leslie Stretch的领导下，Medallia是一家基于SaaS的客户、员工、公民和病人体验平台的供应商。Medallia体验云在包括所有语音、视频、数字、物联网、社交媒体和企业信息传递工具在内的互动中捕捉数十亿的体验信号。它使用专有的人工智能和机器学习技术，自动揭示预测性的见解，推动业务行动和结果。
Medallia
2021年07月27日
Medallia
客户体验管理平台Medallia获1.5亿美元融资
提供客户体验管理云服务（SaaS）的Medallia刚刚获得了红杉资本的1.5亿美元融资，估值已达12.5亿美元。
Medallia是一家提供客户体验管理软件即服务（SaaS）的初创企业，成立于2001年，总部位于Palo Alto，现有员工700人。
客户关系管理（CRM）与客户体验管理（CEM）都是与客户打交道的平台，所不同的是前者主要负责前期跟踪和管理销售交互，而后者则是在售后对客户数据进行分析以提供更好的服务。
Medallia的SaaS CEM平台可以从web（网上评论）、社交媒体、移动以及联络中心收集客户反馈，对收集到的数据进行实时分析并采取行动，从而改善客户体验、提高客户忠诚度、留存率并推动收入增长。与竞争对手相比，Medallia 的Insights服务是其差异化优势，该洞察服务可以在客户遇到问题时提供实时分析。
Medallia的服务主要针对6个行业，其中包括零售、金融服务、酒店、电信、汽车以及B2B提供商。Verizon、Macy’s、Sephora、SAP、Honeywell、富国银行、索尼、Four Seasons、Sodexo及梅赛德斯等均是它的客户。
跟前几轮一样，这次的融资仍由红杉资本领投（尽管成立很早，但Medallia直到2011年才开始第一轮融资），所得融资将用于新功能开发并进行市场扩张。此轮过后，Medallia的总融资额已达2.55亿美元，下一步应该就是IPO了。
Medallia Raises $150 Million in Equity Financing to Continue Rapid Growth
PALO ALTO, Calif., July 21, 2015 /PRNewswire/ -- Medallia®, a leading SaaS provider of Customer Experience Management (CEM) solutions, today announced that it has raised $150 million in growth equity capital in a round led by Sequoia Capital. This new investment follows a period of rapid growth, during which Medallia welcomed a number of additional large enterprise customers to its client base, substantially grew revenue, launched partnerships with several prominent professional services firms and expanded its global operating footprint.
"Consumers are increasingly making purchase decisions based on customer experience data like online reviews and social media feedback rather than pre-existing brand recognition. To deliver consistently great experiences, leading companies are shifting from merely collecting customer feedback to engaging with consumers and embedding their feedback directly into operations," said Borge Hald, CEO and co-founder of Medallia. "Our recent round of funding is an important step in our journey to build customer experience into the DNA of the world's companies and change the way they operate."
Medallia first raised venture funding in late 2011, and has now raised a total of $255 million. The company plans to use this most recent investment in a two-pronged plan to further enhance its operations, with a focus on:
Developing additional new product capabilities and tools; and
Expanding its operating footprint in major markets, building on a global team that has doubled in size to over 700 employees in the past 18 months.
"Medallia is helping the world's top brands increase loyalty, grow their businesses, and deliver unforgettable customer experiences," said Douglas Leone, Medallia board member and Sequoia Capital partner. "Their rocketing growth will only continue as more companies recognize that in today's age, effectively managing the customer experience is no longer a choice. It's a win-or-lose necessity."
This funding builds on a number of milestones during recent months. Medallia has:
Allied with leading global system integrators and customer experience experts, including J.D. Power and Appirio, that have launched implementation and program management practices for the Medallia platform;
Welcomed companies, including SAP, Mazda and DIRECTV, to its client base, joining such customer experience leaders as Four Seasons and Zurich Insurance Group;
Added seasoned industry veterans to its board of directors, including LinkedIn and Palo Alto Networks board member and audit committee chair Stan Meresman, and former Netflix CMO Leslie Kilgore; and
Appointed proven financial leader and former Polycom CFO Mike Kourey as CFO.
About Medallia
Medallia® is the Customer Experience Management company that is trusted by hundreds of the world's leading brands. Medallia's Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney and Buenos Aires. Learn more at www.Medallia.com.
来源：prnewswire
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