CareerBuilder的移动应用使用AR和AI来帮助您找工作
文/DEAN TAKAHASHI
凯业必达(CareerBuilder)希望通过使用人工智能（AI）和增强现实（AR）结合的新移动应用来吸引喜欢科技的求职者，以简化求职。
该移动应用程序有一些引人注目的特点。它可以建立你的简历，代表你申请工作，并使用增强现实技术（AR）展示你所经过的公司的职位空缺情况。它还能帮助你培养获得高薪工作所需的技能。
对于雇主而言，移动应用程序可显示您所需人才的实时供需趋势。它可以立即构建您的职位描述，自动将您的职位空缺与更有可能回应的求职者匹配，并开展活动以吸引他们。
凯业必达(CareerBuilder)将这款使用了AI、AR和超本地搜索（hyperlocal search）的应用作为人力资源市场的一大进步，而凯业必达(CareerBuilder)已经在这个市场参与了25年。
国际数据公司(IDC)的研究经理凯尔·拉格纳斯(Kyle Lagunas)在一份声明中表示：“凯业必达(CareerBuilder)夯实基础，并希望‘拥有’人才获取和求职方面的移动体验”。“在移动优先的世界和复杂的劳动环境中，这是一个战略性的举措和差异化举措。”凯业必达（CareerBuilder）投资于将AI和机器学习整合到他们的解决方案和移动产品中，旨在为雇主和求职者带来更丰富，更直观的体验，从而加速结果。”
雇主和求职者都在艰难应对劳动力资源紧张、技能差距不断扩大、教育机会和就业机会不均等的劳动力环境。凯业必达(CareerBuilder)对1000名招聘经理和人力资源经理进行的调查发现，50%的雇主表示，他们填补空缺职位的时间比其他任何时期都要长。54%的雇主表示，由于失业率低，他们需要花更多的钱来填补空缺。
最重要的是，54％的员工认为他们只是一份工作，而不是一份职业，36％的员工感到就业不足。这些差异表明找工作和雇用工人的过程效率低下。凯业必达（CareerBuilder）希望利用像移动应用这样的新技术帮助弥补这一差距。
该公司表示，超过70％的消费者使用移动设备。2015年至2017年间，凯业必达（CareerBuilder）将其消费者网站转型为移动响应平台，并于2017年重新推出iOS和Android移动应用。该公司在研发方面投入了大量资金，使求职体验更加轻松。
例如，它可以在一分钟内生成简历，只需点击几下，AI工具就可以帮助求职者创建和存储个性化的简历。如果您选择让该工具代表您申请工作，则该流程也会自动完成。
对于AR，求职者可以走在街上、商场周围或其他地方，通过AR体验自动查看附近可找到的工作，以及他们支付的费用。由于基于地图的定位，超本地（hyperlocal）求职可以让求职者在特定区域轻松找到工作机会。
求职者可以通过新的自动工作提醒保持最佳的工作搜索，这些自动提醒会在他们的简历被查看以及谁正在查看时主动通知他们，同时，也会让他们知道何时有新的职位空缺。
凯业必达（CareerBuilder）最新iOS应用程序最近在应用程序商店中上线。未来几个月，该公司将推出Android版本，以及更多突破性功能，如游戏化，或添加类似游戏的乐趣元素，让求职者通过采取不同的行动获得积分和潜在回报。它还将添加社交推荐，以便员工可以在社交网络中与朋友分享他们公司的工作，并在此过程中获得积分。
凯业必达（CareerBuilder）的首席产品官Humair Ghauri在一份声明中说：“凯业必达（CareerBuilder）正在利用这种数字游牧的趋势，为就业市场提供一种不同于当今市场上任何东西的移动服务。” “我们正在利用近25年的求职者转换，来帮助雇主和人才随时随地建立更深入的移动体验。我们还帮助为现代劳动力提供所需的技能。我们的目标是通过在人才招聘，就业筛选和HCM软件解决方案中创造移动革命，来调动求职和招聘的每一步。”
注：以上内容由AI翻译，观点仅供参考。
原文链接：CareerBuilder’s mobile app uses AR and AI to help your job search
未来10种改变游戏规则的现代招聘技巧--你不可不知道作者：Alastair Brown是 BrightHR的首席技术官
数字革命改变了招聘。在过去十年的时间里，人们已经从传统的工作网站转向创新的新的令人兴奋的招聘工具和技术。(2018中国招聘科技论坛可见一斑)
但是，改变游戏规则的招聘技术将会影响您未来的招聘策略？
为方便你快速了解。我们简单介绍下，整体可以看我们AI翻译带来的内容。如果你不喜欢AI翻译的内容，可以访问 HRTechchina.com 阅读英文原文。
1、人工智能
在招聘技术方面，人工智能已经在企业寻找新人才的方式中发挥着重要作用。
它的崛起如此迅速，它在世界领先的媒体出版物中被报道。例如，福布斯在1月份发表了一篇题为人工智能如何改变招募游戏的文章。在这篇文章中，它承认招聘是现代企业最艰难的工作之一。人工智能可以减轻大部分的努力工作。
简化流程至关重要。这是AI特别擅长的一件事。但是什么类型的工具将引领它？以下是一些最强大的选项：
聊天机器人：快速访问候选人，确保合适的候选人，并指导他们找到合适的角色。他们是处理大量优秀人才的被动方式 - 已经很强大，他们有可能为招聘人员节省大量时间。
情感 分析：可用于在偏见或偏见语言的情况下调整工作规范。
人才 重新发现：通过ATS（申请人跟踪系统），AI可以扫描您的数据记录并找到符合该法案的先前候选人。
未来的招聘技术将越来越多地使用AI。
2.虚拟现实
VR是一个令人兴奋的前景。一些行业的VR头戴式耳机旨在比以往更大程度地与候选人接触。
利用VR显示您的业务是技术前沿的创新者。它发出了积极的信息，即使它与你的招聘策略相结合是及时和昂贵的。
来自LinkedIn的这篇文章强调了它的创新性和永远改变招聘的潜力。
许多品牌正在尝试独特的体验来改变其招聘流程 - 例如，在线商店Jet提供其商业文化的VR演示。如果他们选择在那里工作，考生可以从世界上任何地方远程访问这些，以查看他们的存储内容。
未来十年还会有更多这样的事情 - 您的企业如何将其整合到您的招聘策略中？VR的魅力在于它可以为您恰好所处的行业提供独特的解释。
3.被动候选人的崛起
已经发现了未开发的潜在候选人资源！角色中有才华的工作者并没有考虑职业变化。
以诱人的新可能性为目标 - 例如更高的工资和更多的责任 - 可能足以获得他们的兴趣。近年来，确保“被动”候选人的受欢迎程度已经大大增加，因为它可以帮助针对那些没有从一个角色跳到另一个角色的工人。
或者你可以直接找到一个受到你所提供的东西诱惑的顶级天才，或者至少让你在未来几年内放心。
4.视频面试
无论候选人居住在200英里以外还是完全在另一个国家，拖延候选人参加面试的非常古老的做法即将结束。
当我们都可以访问Skype，FaceTime，Google Hangouts以及各种其他形式的即时通信时，浪费时间和金钱。
对于所有相关人员来说，这是一个节省时间的方法 - 您可以在简短的筛选电话后删除不太合适的候选人，然后在您有一两个真正开启之后引入您的最佳选择。
如果你有潜在的海外候选人，他们可能不太热衷于参加第一阶段的面试，这一点尤其有用。
5.社交媒体
这不是最具启发性的观点，但是，是的，社交媒体可以成为招募新人的好地方。
无论是Facebook，Twitter，Instagram，Tumblr，还是LinkedIn等专业网络，您都可以找到各种易于联系的专业人士。
在招聘技术方面，这一项对于针对千禧一代和Z世代特别有效，他们倾向于使用社交媒体而不是X世代及以上。
6.申请人跟踪系统
随着大型和小型企业的兴起，ATS迅速成为招聘软件的领导者。对企业有什么好处？好吧，总结一下：
效率：在一个系统中记录所有招聘活动和候选人信息。
候选人 数据：随着人才将他们的详细信息添加到您的系统中，您可以在将来随时访问任何类似角色的工作人员库。
候选人 经验：对候选人来说更容易，因为您可以满足新的招聘期望，例如基于移动的应用程序环境。
管理员 减少：再次，取消文件柜并通过一个招聘中心简化一切 - 在办公室里不再存在多余的文件！
7 - 开放式职位
您的标准职位描述也在发生变化。一些招聘人员正在尝试新的策略，例如放弃职位。其他人甚至没有特定的规格。
其背后的想法是鼓励所有相关人员雇用高于技能的人。在最近的过去，选择具有最多经验的候选人是很常见的，因为他们必须确保这是最好的选择。
然而，经验并不能解释自然的热情，也不能说明个人是否会自然地融入您的商业文化或现有团队。如果他们非常适合您的办公室，那么培训这样的个人超过六个月或更长时间可以获得长期的回报。
8 - 新的面试技巧
新的招聘技巧带来了新的面试技巧。LinkedIn在其2018年全球招聘趋势报告中指出，旧的面试问题需要进行审核。没有更多“你在五年内看到自己在哪里？”以及更多挑战候选人思考方式的技巧。
FTSE 100人才总监Simon Armstrong在2018年5月透露，他要求候选人在采访中唱歌。如果他们不这样做，那就是面试概述。
虽然极端的例子很多工人，特别是更多内省的工人，都不会有吸引力，但还有其他的策略可供选择。让面试非正式，例如，在咖啡馆 - 喝咖啡，正确地了解你的候选人。
如果你更喜欢西蒙·阿姆斯特朗的方法，你可以随时要求他们进行霹雳舞以完成面试。
9 - 工作面试
如果您渴望测试一些重要角色的顶级候选人，那么工作试镜将为您提供一些额外的见解。
这并不理想，因为你的候选人可能会紧张或不开心你不相信他们的简历中所表现出的专业精神，但它可以提供他们如何开展工作的基本见解。
为了吸引候选人参加试镜，您可以支付他们工作的一天，为他们提供免费午餐，并确保他们在您的工作场所经验丰富的一天为他们提供指导。
10 - Glassdoor
在招聘领域出现的是这项工作搜索，并且至关重要的是公司审查平台。是的，现在是前任或现在，工作人员可以自然地审查业务，这可能导致一些心怀不满的工人离开你时，你的业务私人运作可能不会过于自豪。
该网站越来越受欢迎。它可能成为许多年轻工人的首选来源，他们正在寻找有关为您的企业工作的深刻细节。他们是否因加班而获得报酬？工作/个人生活平衡是什么样的？如果犯了错误，首席执行官是否喜欢向员工扔东西？所有这一切现在都可以揭晓，所以现在是解决企业日常工作中任何挥之不去的缺陷的好时机。
作者：Alastair Brown是 BrightHR的首席技术官 The company is a leading HR and employment law specialist, with offices in Manchester city center. He’s responsible for leading innovate HR projects that help clients to streamline their day-to-day activities.
The digital revolution has transformed recruitment. In the space of a decade, there’s been a move away from traditional job websites to an innovative world of new and exciting recruitment tools and techniques. But what are the game-changing recruiting techniques that’ll shape your hiring strategy in the future? Here’s an expert insight.
1. AI
When it comes to recruiting techniques, Artificial intelligence is already playing a huge role in the way businesses find new talent.
Its rise has been so meteoric it’s being reported in the world’s leading media publications. Forbes, for instance, ran an article in January titled How AI is Changing The Game For Recruiting. In this piece, it acknowledges recruitment is one of the toughest jobs modern businesses have. AI could alleviate a large proportion of the hard work.
Streamlining the process is essential. That’s one thing AI is exceptionally good at. But what type of tools are going to lead its charge? Here are few of the most powerful options:
Chatbots: Quickly access candidates, secure suitable candidates, and can direct them to the right role. They’re a reactive way of dealing with the mass of excellent talent—already powerful, they have the potential to save recruiters a lot of time.
Sentiment analysis: Can be used to adjust job specs in the event of biased or off-putting language.
Talent rediscovery: With an ATS (Applicant Tracking System), AI can scan your data records and find previous candidates who fit the bill.
Future recruiting techniques will increasingly use AI.
2. Virtual reality
VR is an exciting prospect. Some industries have VR headsets designed to engage with candidates to a greater extent than ever before.
Utilising VR shows your business is an innovator at the cutting edge of technology. It sends out positive messages, even if it’s timely and expensive to integrate into your recruitment strategy.
This post from LinkedIn highlights its innovative nature and potential to change recruitment forever.
Many brands are trying out distinctive experiences to shake up their hiring process—online store Jet, for instance, offers a VR demonstration of its business culture. Candidates can access this remotely from anywhere in the world to see what’s in store for them, should they choose to work there.
Expect a lot more of this in the decade to come—how could your business integrate it into your hiring strategy? The beauty of VR is it allows for unique interpretations for whichever industry you happen to be in.
VR is one of the recruiting techniques that could change recruitment forever.
3. The rise of passive candidates
An untapped source of potential candidates has been discovered! It’s the talented workers in roles who aren’t considering a career change.
Targeting them with tempting new possibilities—such as a higher wage and more responsibility—may be enough to gain their interest. The popularity of securing “passive” candidates has shot up in recent years, as it can help to target workers who aren’t jumping from role to role.
Or you could just outright snag a top talent tempted by what you have to offer, or at least place you on their radar for the years to come.
4. Video interviews
Whether a candidate lives 200 miles away or in another country entirely, the terribly archaic practice of dragging candidates in for interviews is coming to an end.
It’s a waste of time and money when we all have access to Skype, FaceTime, Google Hangouts, and various other forms of instantaneous communication.
It’s a time saver for all concerned—you can remove the less suitable candidates after a brief screening call and then bring in your top selection once you have one or two you’re really set on.
This is particularly useful if you have potential candidates abroad, who might not be too keen on getting a flight in for a first stage interview.
Video interviews can significantly increase your candidate pool.
5. Social media
This isn’t the most revelatory point to make but, yes, social media can be a great place to head to recruit.
Whether it’s Facebook, Twitter, Instagram, Tumblr, or professional networks such as LinkedIn, you can find all manner of professionals who are easy to get in touch with.
In terms of recruiting techniques, this one’s particularly effective for targeting millennials and generation Z, who tend to use social media more than generation X and above.
Social media can be a great source to find candidates.
6. Applicant Tracking Systems
On the rise with large and small businesses, the ATS has rapidly emerged as the leader in recruitment software. What are the benefits for businesses? Well, in summary:
Efficiency: Log all your hiring campaigns and candidate information all in one system.
Candidate data: With talent adding their details to your system, you have ready access to a pool of workers for any similar roles in the future.
Candidate experience: It’s easier on candidates as you can cater to new hiring expectations, such as mobile-based application environments.
Admin reduction: Again, do away with filing cabinets and streamline everything through one recruitment hub—no more excess of files lying about in your office!
An ATS can be very useful when it comes to talent acquisition.
7 – Open-ended job posts
Your standard job descriptions are also changing. Some recruiters are trying out new tactics, such as leaving off job titles. Others have even left off specific specifications.
The idea behind it is to encourage all concerned to hire people above skills. In the recent past, it’s been common to choose the candidate with the most experience, under the belief this must, surely, be the best option.
Yet experience doesn’t account for natural enthusiasm, nor whether an individual will naturally fit into your business culture or your existing team. If they’re a great fit for your office, training such an individual up over six months or longer can reap dividends in the long-term.
8 – New interview techniques
With new recruiting techniques come new interview techniques. LinkedIn has noted in its 2018 Global Recruiting Trends report that old interview questions need reviewing. No more “Where do you see yourself in five years?” and plenty more techniques to challenge the way candidates think.
FTSE 100 Talent Director Simon Armstrong revealed in May 2018 he asks candidates to sing during interviews. If they don’t, it’s interview overview.
While an extreme example a lot of workers, particularly more introspective ones, wouldn’t find appealing, there are other tactics available. Make the interview informal, for instance, at a café—over a coffee, get to know your candidate properly.
If you prefer Simon Armstrong’s approach, you could always ask them to perform a breakdance to conclude the interview.
9 – Job auditions
If you’re eager to test out a few of your top candidates for an important role, then a job audition will provide you with some extra insights.
It’s not ideal, given your candidate might be nervous or unhappy you don’t trust the professionalism indicated on their CV, but it can provide essential insights into how they go about their job.
To tempt candidates into taking the audition, you could pay them for their day at work, provide them with a free lunch, and ensure they’re mentored through the day by an experienced hand at your workplace.
10 – Glassdoor
Emerging on the recruitment scene is this job searching and, crucially, company reviewing platform. Yes, now former, or current, staff can review a business—naturally, this can lead to some disgruntled workers leaving you with a scathing 1/5 with private workings of your business you might not be overly proud of.
The site is becoming increasingly popular. It could become the go-to source for many younger workers looking for insightful details about what it’s like working for your business. Do they get paid for overtime? What’s the work/personal life balance like? Does the CEO like to throw things at staff if they make a mistake? All can now be revealed, so it’s a good time to iron out any lingering foibles in your businesses’ daily workings.
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